On America’s largest stage, the SuperBowl, we chose to demonstrate McDonald's brand purpose, that “A little more Lovin’ can change a lot.” We invited customers into our 14,000 US restaurants and encouraged them to pay with, instead of money, acts of Lovin’. They didn’t know about the activation in advance – we simply filmed their true, authentic experiences. 

Shortlisted, Cannes Lions International Festival/Media category

Kinsale Shark Bronze Winner/Interactive Experience/Ambient

Chicago International Television Awards Silver Hugo

2015 Communication Arts Advertising Annual

Chief Creative Officer: Susan Credle

GCDs: John Hansa, Tony Katalinic

ACD Art Director: Jill Fix

ACD Writer: Gloria Dusenberry

Art Directors: Cristina Hernandez, Scott Fleming

Copywriter: Jack Dess

Director: Sam Macon

When kids head back to school, parents can't be there to encourage and protect them. Or can they? Rice Krispies Treats gives parents a way to be there for their kids when they otherwise could not.

CD: Rob Calabro

CD: Ben Steward

ACD, Art Director: Jill Fix

Writer: David Stich

Director: Dave Laden

ECD: Jordan Doucette

CD: Sarah Block

ACD/Art Director: Jill Fix

Writers: Annie Sandford; Miller Jones

Lou Malnati’s graphic design team asked me to help develop a new look and menu for their restaurant, positioning Malnati’s as THE Chicago pizza. The project involved illustrating a detailed city scene (with hidden Malnati extras!) for the front and back covers, along with multiple art elements for the interior.

I also partnered with Lou Malnati’s to create a mural celebrating their longstanding relationship with Gilda’s Club of Chicago.

A skateboarding Ronald McDonald, McDonald’s ambassador for a healthy active lifestyle, was wrapped on a bus to promote famed professional skateboarder Tony Hawk’s Boom Boom Huckjam Tour. McDonald's sponsored Tony Hawk, in conjunction with their Mighty Kids' Meals.

OBIE Finalist

NY Festivals Finalist

AAF Addy, Vehicle Graphic Wrap

"Top 10 Funniest and Most Brilliant Bus Ads" (InventorSpot.com)

Chief Creative Officer: Mark Tutssel

GCD: John Montgomery

CD/ Art Director: Jill Fix

CD: Nancy Slattery

Production Manager: Laurie Gustafson

On October 2, in his instastory, John Mayer randomly questioned the line “Powering Your Strength” on a box of Special K Fruit & Yogurt cereal. Within 24 hours, we crafted a response - to DM John a customized box panel, directly addressing his questions about the cereal and its strength.

Simultaneously, we created and overnighted 4 customized boxes to his manager, who then placed them, unbeknownst to John, in his kitchen.

The result? An amazing unsolicited, spontaneous John Mayer endorsement.

ECD: Jordan Doucette

CD: Sarah Block

ACD/Art Director: Jill Fix

Hallmark allowed us to venture into the reality of divorce with this :60 spot called "Dad's House". And bravely, the client conceded that reality doesn't always have a happy ending.

Shortlisted, Cannes Lions International Festival

Chief Creative Officer: Cheryl Berman

GCD: Greg Taubeneck

CD: Tim Pontarelli

Art Director: Jill Fix

Writer: Patti Gregoline

Director: Jim Gartner

The Happy Books Project used McDonald's scale and influence to give books to millions of children. I was fortunate enough to be able to illustrate one of the eight original books, Deana's Big Dreams - the story of a tiny dinosaur who dreams of getting bigger.

We hosted a Free Book Day in store to distribute the books and generate buzz around the campaign. It went so well that McDonald's eventually printed more than 23 million books, in three different languages.

Chief Creative Officer: Susan Credle

GCD: John Montgomery

CD: Keith Hughes

ACD Art Director/Illustrator: Jill Fix

Writer: Jonathan Fussell

For the 2008 summer Olympics, when Michael Phelps was the subject of every news outlet, McDonald's ran this spread, celebrating their Olympic partnership.

The images of underwater Ronald were also included in the Photography Annual of Communication Arts and received a Communication Arts Award of Excellence.

CA Photography Annual

GCD: John Montgomery

CD/Art Director: Jill Fix

CD: Nancy Slattery

Photographer: Jim Krantz

In March 2012, McDonald’s launched a new Happy Meal, automatically including healthier options like apple slices and milk in every meal. To support the new meal, a cast of nutritionally conscious characters was created to spread the joy of eating right to kids across the country.

The Champions of Happy Style Guide was designed to introduce this new campaign to partners, vendors, and shareholders. 

ECD: Susan Credle

GCD: John Montgomery

CD: Jill Fix

Art Director: Jill Fix

Writer: Jonathan Fussell

With an account like McDonald's, there is a continual pursuit for visually arresting out-of-home. These are a few of my favorites... 

GCD: John Montgomery

CDs: John Hansa, Tony Katalinic

ACD/Art Director: Jill Fix

ACD/Writer: Jonathan Fussell

Special K acknowledges that women have intuition, but may not always know how to answer the signals their bodies are sending. That’s where Special K provides the specific nutrition they need.

ECD: Jordan Doucette

ACD/Art Director: Jill Fix

Writer: Annie Sandford

Kellogg' wanted people to rethink their homemade Rice Krispies treats. So they allowed us to play, and this series of third page print ads was the result.

CD: Rob Calabro

CD: Ben Steward

ACD, Art Director: Jill Fix

Writer: David Stich

When author James Patterson sought a partnership with McDonald's to distribute his tween novels, it provided an opportunity to create fun, graphic promotional in-store posters.

GCDs:  John Hansa, Tony Katalinic

ACD, Writer: Gloria Dusenberry

ACD, Art Director: Jill Fix

To introduce McCafé Frappé to younger consumers in the Chicagoland market, we developed a fully integrated launch plan that included base OOH, a presence on 80 campuses, online digital support and sidewalk vinyls and posters. MOCNI was #1 in the region for its launch of Frappes and continued to exceed projections in the months after the launch.

GCD: John Montgomery

CDs:  Brian Shembeda, John Hansa, Tony Katalinic

Writer: Jonathan Fussell

Art Director:  Jill Fix

When McDonald's announced the formal launch of its McCafé coffee drinks in the Chicagoland area, they did so with a splash. A series of out-of-home billboards were created to dominate the downtown El platforms, and cups of free coffee were offered on Mondays. 

GCD: John Montgomery

CDs:  John Hansa, Tony Katalinic

ACD, Art Director: Jill Fix

Writer:  Adam Rubin

Art Directors: Rich Reiter, Nathan Zuercher

"Early Riser" evokes how food can enhance connections between people. With a McDonald's bag sitting shotgun, and a cup of coffee balancing on his dashboard, a man makes an early morning drive to the Skyway. There, he catches the toll collector off-guard with a surprise breakfast. A return to genuine storytelling, "Early Riser" positions McDonald's as a champion of good mornings.

GCDs: John Hansa, Tony Katalinic

ACD, Art Director: Jill Fix

ACD, Writer: Gloria Dusenberry

Director: Blair Hayes